Amaru Fitness Logo / Branding Work
Client needed a logo for his fitness business that involves group fitness and personal training. Majority of his clients in group fitness classes are women and about a little over half for personal training. The logo will go on print collateral, marketing materials, web and email.
Solution
- Designed a logo to be clean, simple, and light for the majority of target audience
- Visually expressed groundedness and movement
- Use of A for the client's name
- Designed client's website that has event calendar features for students to sign up for zoom classes.
- Designed series of social media graphics to promote online classes
Results
- Improved online presence on social media
- Retained good numbers of existing students online during pandemic
- Gained back former students from other cities for online classes during pandemic
- Brought in new students who's never been to in-person his class
